Eight-times British Superbike Champions Paul Bird Motorsport (PBM) have unveiled a striking new look ahead of the 2023 season, revealing new title sponsor BeerMonster at Silverstone today.

The brand is an online discounted beer store – offering savings of up to 60% on popular beer and cider brands, with new deals added on a weekly basis and including free home delivery.

The team are entitled BeerMonster Ducati and are now set for the opening round of the 2023 Bennetts British Superbike Championship at Silverstone this Easter (7/8/9 April) as Glenn Irwin and Tommy Bridewell begin their title campaign on the brand-new BeerMonster Ducati F23s.

Sam Higginson, Brand Director, BeerMonster: “We’re delighted to be involved with Paul Bird’s team again, we have had many successes via a long-standing association in the past and the new collaboration with BeerMonster, PBM and Ducati is an exciting prospect. Hopefully, the 2023 season is a successful one for both the team and us and we are looking forward to developing our product range through the medium of the British Superbike Championship whereby our new website will be rolled out prior to the opening BSB round at Silverstone.”

Paul Bird, Team Owner: “We’re thrilled to welcome BeerMonster as title sponsor for the 2023 British Superbike Championship season and it’s great to have the support of Martin and Sam Higginson again. We have always had a reputation of bringing new sponsors into the sport and this is the latest venture. We need to bounce back after a difficult season last year so this year, with a new bike, two new riders and an enthusiastic title sponsor, the plan is to win the title back which we last held three years ago.”